At WebMatters, we’re not just technology specialists. We’re business people with combined decades of experience in sales and marketing, writing and teaching, banking and real estate, enterprise software and more. Our experience lets us use technology to understand your objectives and to help you connect with your audience.

Caroline P. Riley,
Managing Director

A veteran of the high technology business, Caroline Riley has over 14 years of software vendor experience, with an emphasis on marketing and selling knowledge management and application development technology to large businesses. She’s a specialist in technology marketing, sales and sales support, written and verbal communications, competitive analysis, customer interface and training. A practiced and highly effective public speaker, Caroline has a strong talent for building relationships and for problem analysis and resolution.

Prior to joining WebMatters in 1998, Caroline’s previous employers included Inference Corporation, Sterling Software, KnowledgeWare, Pansophic Systems and MSA.

A native of North Carolina, Caroline has lived in Georgia most of her life, primarily in the Athens and Atlanta areas. She graduated magna cum laude from the University of Georgia in 1983 with a BBA in Management Science. In 1995, she completed Emory University’s Marketing Strategies and Analysis for Competitive Advantage Executive Program, where she received the “Top Dog” award for winning a team marketing strategy simulation competition.