Fox Small Business:
Researchers found that 40 percent of people say they would avoid someone who unfriended them on Facebook, while 50 percent say they would not avoid a person who unfriended them. Women were more likely than men to avoid someone who unfriended them, the researchers found.
…survey results show the effects of being ostracized on social media, citing respondents who reported reduced self-esteem, feelings of not belonging and a loss of control after being unfriended. Respondents also say they had a worse mood after a social media breakup.
“The cost of maintaining online relationships is really low, and in the real world, the costs are higher,” Sibona said. “In the real world, you have to talk to people, go see them to maintain face-to-face relationships. That’s not the case in online relationships. Since it’s done online there is an air of unreality to it but in fact there are real-life consequences. We are still trying to come to grips as a society on how to handle elements of social media. The etiquette is different and often quite stark.”